This website and the accompanying heritage guide are part of a major new initiative by the Clyde Waterfront Partnership to attract thousands of visitors to discover the rich history of the River Clyde. Mirroring the two faces of the Clyde, old and new, the catchline for the accompanying ad campaign is ‘There are two Clydes to every story.”

Initially, 25,000 copies of the Clyde Waterfront Heritage Guide will be printed and distributed across Central Scotland to other visitor attractions and tourist information centres. An outdoor advertising campaign to promote the Guide will run throughout the remainder of March and April, featuring 48 and 4 sheet posters at main rail stations, 250 posters on board commuter trains and 100 bus sides and rears.

The Heritage Guide is the latest initiative from Clyde Waterfront, the public sector partnership established to support the River Clyde’s revitalisation as a world class waterfront location, through a projected £5-6 billion of public and private investment in economic, social and environmental regeneration projects.

Launched in the year of Homecoming Scotland, the Clyde Waterfront partners believe there is huge potential to increase visitor numbers to the Clyde, whether it is first time visitors to the city, locals who want to find out more about what’s on their own doorstep or those Scots who emigrated years ago coming home to witness the transformation taking place on the banks of the Clyde. 

Visitors and locals alike are encouraged to explore the Clyde’s great heritage by land, sea and air including exhilarating means of travel such as Seaforce power boats or the River Clyde Seaplane Service, one of only a few in the world to land and take off close to a city centre.